General Education Requirements

English and Communication

• Public Speaking and Human Communication
• Writing for Business Studies
• Business Communication in English

Humanities & Social Sciences

• Psychology, Sociology

Business Core Requirements

• Introduction to Business
• Numerical Applications and Methods for Business
• Innovation and Entrepreneurship
• Computer Applications for Business
• International Business
• Strategic Management
• Business Research
• Undergraduate Thesis
• Introduction to Marketing
• Principles of Management
• Organizational Behavior
• Managing and Developing Human Capital
• Fundamentals of Production and Operations Management
• Business Statistics
• Introduction to Financial Accounting
• Introduction to Managerial Accounting
• Principles of Microeconomics
• Principles of Macroeconomics
• Essentials of Financial Analysis
• Corporate and Business Law I

Major Fields of Studies Electives
Students will select one (1) course from the following two courses:

• Business Simulations
• Placement

10 courses from at least two (2) of the major fields of study listed below:

Management

• Contemporary Leadership and Communication
• Leading Change and Team building
• Sustainability Management
• SMEs Management
• Special Topics in Business
• Operations and Management Science
• Project Management
• Supply Chain Management and Logistics

Marketing and Digital Communications

• Social Media and Marketing Communications
• Advertising and Sales Promotion
• Professional Selling
• Consumer Behaviour
• Digital Marketing
• Brand Management
• Customer Engagement
• Marketing of Services

Economics and Finance

• Financial Management and Control
• Money and Banking
• Investments
• Portfolio Management
• Intermediate Macroeconomics
• Managerial Economics
• Labour Economics
• International Economics

Hospitality and Tourism Management

• The Hospitality Business
• Designing and Managing Bar and Beverage Operations
• Fundamentals of Tourism and Global Changes
• Managing Front office, Technology and Reservation Systems
• Revenues and Cost Control in Hospitality and Tourism
• Contemporary Challenges in Hospitality and Tourism Development and Management
• Managing Casino, Spa and Wellness Services
• Research Methods and Data Analysis in Hospitality and Tourism
• Free Electives

Whether your passion is football or fashion, social media or travel—everything has a business side to it.  A well-rounded and flexible degree, the BBA in Business Studies trains students in practical business skills in areas such as accounting, finance, human resource management, strategy, change-management and quantitative and qualitative analysis.  The EUC Business Studies degree equips you to solve real-world problems, add value to products or services and start your own business.

Internships at top-notch companies ensure that our students gain valuable experience to fast-track their careers.  Our graduates enter the job market immediately, create start-ups or pursue continued studies in MBA programs or more specialized post-graduate degrees.

Degree Requirements

General Education Requirements

Humanities

• Introduction to Philosophy
• Introduction to Psychology
• Introduction to Sociology

Social Behavioral and Political Sciences

• Philosophy, Psychology or Political Science
• History, Anthropology or Sociology

English and Communication

• Public Speaking
• Instruction in Expository Writing

Computer Fundamentals

• Computer Fundamentals and Applications

Core Requirements

• Advanced Expository Writing
• Introduction To Poetry
• Introduction To Drama
• Introduction to Fiction
• Shakespeare
• Critical and Cultural Theory
• Modern Poetry    
• Modern Drama
• The 19th Century English Novel    
• Major European Novels of the 20th Century
• Introduction to Linguistics I
• Introduction to Linguistics II
• The History of the English Language
• English Grammar
• Phonetics and Phonology
• Sociolinguistics
• Psycholinguistics
• Applied Linguistics
• Teaching Methodology I
• English as a Global Language

Major Requirements

Select fifteen (15) of the following courses

• The European Romantic Movement
• European Drama
• Women in Literature
• Creative Writing
• Writing Nonfiction
• Post-Colonialism
• Modernism and Postmodernism
• American Fiction
• British Fiction    
• African - American Literature    
• The Literary Dimension of Film    
• Special Topics I: Literatur
• Semantics and Pragmatics    
• Second Language Acquisition
• Language Disabilities and The Language Processes
• Discourse Analysis
• Teaching Young Learners
• Teaching English for Specific Purposes
• Linguistics and Translation    
• English Materials and the Media
• Special Topics I: Linguistics

The BA in English Studies at EUC allows students to explore the enduring issues of identity, culture, morality and civilization through the analysis of literature and language. Students develop skills in textual analysis, critical thinking and writing, as well as the knowledge and practical skills required for teaching English as a foreign language.

The program reflects the increased demand for teachers in schools, private institutes and private lessons for young children, students and professionals who want to improve their English.

The program’s content fosters critical thinking and clear writing skills which offer graduates multiple employment opportunities in business and government organizations as well.

General Education Requirements

English and Communication

• Public Speaking
• Introduction in Expository Writing
• Business English

Humanities and Social Sciences

• Philosophy, Psychology, Sociology, History, or Political Science

Mathematics

• Statistics I

Computer Science

• Computer Fundamentals and Applications

Business Core Requirements

• Introduction to Financial Accounting
• Introduction to Managerial Accounting
• Introduction to Business
• Finite Mathematics for Business
• Business Calculus and Applications
• International Business
• Innovation and Entrepreneurship
• Business Policy and Strategic Management
• Principles of Microeconomics
• Principles of Macroeconomics
• Essentials of Financial Analysis
• Business Law I
• Introduction to Marketing
• Principles of Management
• Organizational Behavior

Major Requirements

• Business Research
• Senior Project
• Advertising and Sales Promotion
• Fundamentals of Social Media
• Integrated Marketing Communications
• Consumer Behaviour
• Selling and Sales Management
• Direct Marketing
• The Art of Persuasion
• Integrated Marketing Communications Campaigns
• Digital Communications Strategy
• Public Relations Management and Practice

Major Electives
Students select Five (5) of the following courses

• Consumer Behavior and Social Media
• Professional Selling
• Brand Management
• Advertising and Symbolism
• Issues and Crisis Management and CSR
• Public Relations Audit-Project
• Event Management

Free Electives

The Marketing Communications and Social Media degree at EUC equips you with the technical and soft skills to help organizations compete for attention in an integrated and digitalized global economy.  Our degree aims to nurture creative, ethical and strategic leaders by offering high-quality courses and hands-on experiences. Students are exposed to contemporary concepts and practices in key areas of marketing, digital media and social media strategies to succeed in the fast-paced and dynamic marketing industry.