European University Cyprus
European University Cyprus

Marketing Communications and Social Media (BBA) (Distance Learning)

Information

Department
Department of Management and Marketing
Duration
8 semesters
Additional Information

The Marketing Communications and Social Media degree at EUC equips you with the technical and soft skills to help organizations compete for attention in an integrated and digitalized global economy.  Our degree aims to nurture creative, ethical and strategic leaders by offering high-quality courses and hands-on experiences. Students are exposed to contemporary concepts and practices in key areas of marketing, digital media and social media strategies to succeed in the fast-paced and dynamic marketing industry.

Program's Webpage

Program

General Education Requirements

English and Communication

  • Public Speaking
  • Introduction in Expository Writing
  • Business English

Humanities and Social Sciences

  • Philosophy, Psychology, Sociology, History, or Political Science

Mathematics

  • Statistics I

Computer Science

  • Computer Fundamentals and Applications

Business Core Requirements

  • Introduction to Financial Accounting
  • Introduction to Managerial Accounting
  • Introduction to Business
  • Finite Mathematics for Business
  • Business Calculus and Applications
  • International Business
  • Innovation and Entrepreneurship
  • Business Policy and Strategic Management
  • Principles of Microeconomics
  • Principles of Macroeconomics
  • Essentials of Financial Analysis
  • Business Law I
  • Introduction to Marketing
  • Principles of Management
  • Organizational Behavior

Major Requirements

  • Business Research
  • Senior Project
  • Advertising and Sales Promotion
  • Fundamentals of Social Media
  • Integrated Marketing Communications
  • Consumer Behaviour
  • Selling and Sales Management
  • Direct Marketing
  • The Art of Persuasion
  • Integrated Marketing Communications Campaigns
  • Digital Communications Strategy
  • Public Relations Management and Practice

Major Electives
Students select Five (5) of the following courses

  • Consumer Behavior and Social Media
  • Professional Selling
  • Brand Management
  • Advertising and Symbolism
  • Issues and Crisis Management and CSR
  • Public Relations Audit-Project
  • Event Management

Free Electives