Business Administration: Marketing and Digital Media (BBA)

The bachelor program in Business Administration with concentration in Marketing Communications aims to provide a solid background in all areas of Business Administration and more specialized knowledge in Marketing Communications. In line with the University of Nicosia’s philosophy of providing comprehensive general education and specialized knowledge and skills, the program offers students the opportunity to combine learning in a wide range of academic disciplines with business-related areas and to develop their critical thinking, communication and creativity skills. It aims to develop students individually and academically and to prepare them to work ethically in a changing multicultural environment. The variety and range of courses offered, as well as the culture of open discussion that characterizes the university contribute to the comprehensive education of the students.

More specifically, the general objectives of the program are to:

1. Develop expertise in key areas of Business Administration including Entrepreneurship, Strategy, Accounting, Finance, Marketing and Information Systems.
2. Highlight the changing nature of business and the importance of understanding the global business environment.
3. Provide understanding of the ethical issues arising from business decisions and the importance of making reasoned decisions, recognizing the complexity and diversity of the environment.
4. Develop leadership negotiation, communication and English language skills.
5. Provide basic knowledge of Mathematics, Statistics, Research Methods and Information Technology.
6. Offer the option of choosing diverse courses from other fields that interest students.
7. Develop critical thinking and problem solving skills.
8. Improve research, writing and presentation skills.

The concentration in Marketing Communications aims to provide specialization in the area of Marketing Communications. The concentration’s main objectives are the following:

1. Provide the knowledge, skills and competencies to plan, design, develop and implement advertising, sales promotion, direct marketing, public relations, personal selling and interactive/internet campaigns.
2. Develop an understanding of the importance of integrating the various marketing communication tools.
3. Discuss the changes, trends and challenges in the area of marketing communications.
4. Provide the tools to plan, implement and evaluate an integrated marketing communications program.

Career Prospects

Graduates can work in any area related to Business Administration such as General Management, Banking, Sales, Business Consulting, Financial Analysis, Meeting, Convention and Event Planning or choose a career more related to Marketing. Graduates may also choose to set up their own business.

Access to Further Studies

Graduates of the program may continue their studies for a graduate degree, such as an MBA, an MA, an MSc  or an MPhil or enter a PhD program (depending on the graduate school’s requirements).