Marketing Management (BBA)

The BBA Marketing Management degree aims to provide students with a comprehensive and holistic understanding of the core marketing principles, concepts, tools, trends and developments in modern marketing theory and practice.

The main educational competency/learning goals of the program are to:

1. Deliver cutting edge content to build competency in a fundamental understanding of marketing content.
2. Develop student skills in applying theoretical concepts to practice by using research and strategic tools of strategic marketing planning.
3. Enable students to identify the critical role of consumers as being central within the marketing process.
4. Enhance critical thinking abilities by considering varied viewpoints, alternative courses of action and their implications, examining ethical issues, and incorporating relevant stakeholders’ interests.
5. Provide students with intellectually challenging marketing courses which fulfill the personal development of students whilst founded on scholarship and research.

The BBA Marketing Management degree is accredited by the Cyprus Agency of Quality Assurance and Accreditation in Higher Education, and D.O.A.T.A.P (Greece). The degree is also accredited by the UK Chartered Institute of Marketing (CIM), which is the world’s largest professional marketing body with members in over 120 countries and accredited study centres in more than 40 countries. (https://www.cim.co.uk/membership/)

The University of Nicosia is listed as one of CIM’s University Partners (https://www.cim.co.uk/qualifications/cim-accredited-degree/#section-5).

The partnership provides students with exemptions on CIM qualifications in addition to their degree. CIM works alongside universities worldwide, mapping their degree content against CIM’s most sought after professional marketing qualifications. This makes our students eligible to complete a CIM professional qualification through a set of reduced modules. CIM’s qualifications are based on detailed research and ongoing employer feedback, sharing the skills and knowledge required for today’s marketers.

Students can be listed as studying members with CIM. You can become a CIM studying member whilst studying in the BBA Marketing Management program and gain access to many benefits that will support your university studies and help to develop your career. For more information please visit: https://www.cim.co.uk/recognition-programme/university-partnerships/

The BBA Marketing Management is currently the only academic degree in marketing management in Cyprus, which is a CIM accredited degree.   Students will be exempt on an APL basis from:

• CIM Certificate in Professional Marketing/Professional Digital Marketing (L4)
• CIM Diploma in Professional Marketing (L6)
• CIM Diploma in Professional Digital Marketing (L6)

With a relevant degree from a CIM Accredited Degree University, you have up to five years from graduating to complete the additional module(s) to gain your full qualification. For more information regarding the exceptions and modules please visit: https://www.cim.co.uk/qualifications/cim-accredited-degree/#section-5

CIM Qualifications

To discuss studying membership or CIM qualifications:
Phone:  +44 (0)1628 427120
Email:  qualifications@cim.co.uk

Career Prospects

Marketing is a field which is characterised by continuous changes and challenges. It is among the most rapidly growing areas of business and not-for-profit organisations, both nationally and internationally. Due to the highly competitive nature of the field and its rapidly evolving ‘character’ there is a requirement for competent graduates. Career opportunities at graduate level range from: customer relations management, advertising, product and brand management, business development, public relations, sales, market research, marketing planning, and distribution.

Graduates can find a job in a variety of sectors such as financial services and banking, professional services (for example, accounting, insurance, legal), manufacturing, non-profit organisations, tertiary education, and in fashion and retail.

Occupational Profiles of Graduates with Examples

• Marketing Specialist
• Sales Manager
• Marketing Manager
• Brand Manager
• Account Manager
• Corporate Communications Manager
• Product Marketing Manager
• Corporate Social Responsibility Manager
• Content Team Leader

Access to Further Studies

Graduates can be accepted into second cycle degrees (Master’s Degree).