MSc in Digital Marketing (Distance Learning)

The MSc in Digital Marketing aims to promote students’ professionalism in a world where organisations and businesses face complex problems when at the same time it aims to promote students’ critical and cutting edge thinking in modern challenges and research trends of digital marketing. The field of digital marketing is rapidly evolving along with market’s need of professionals equipped with a contemporary knowledge management tool-kit. To this extent, the Master in Digital Marketing aims to equip students with tools and techniques of critical analysis and thinking to a high degree of professional standards. Furthermore, the MSc in Digital Marketing aims to advance students’ research skills towards applying them in real-life situations.

INTERNATIONAL PROFESSIONAL ACCREDITATION FROM THE DIGITAL MARKETING INSTITUTE

Neapolis University Pafos announces the professional certification of the new MSc in Digital Marketing by the internationally renowned digital marketing certification body, the Digital Marketing Institute (DMI).

Graduates of the programme acquire the status of a Digital Marketing Associate, immediately after graduating and with no further cost and certification exams and they are registered for life as members of the list of DMI Certified Professionals, which currently numbers 55,000 industry professionals worldwide. Furthermore, both the students and tutors will have access to DMI’s electronic library with the ability to utilise case studies, simulation exercises, e-books and manuals.

The MSc in Digital Marketing offers in-depth and comprehensive access to the structural foundations of digital marketing, including strategy and planning, search engine optimisation, social media, digital advertising and content, website optimisation and analytics.

The certification from the Digital Marketing Institute offers the possibility of continuous new knowledge to students through the updating of available educational material by world-renowned experts in the field of Digital Marketing. Digital Marketing Certified Professionals will gain the confidence needed to create and steer a revenue-generating digital marketing strategy for companies of any size.

ADVANTAGES OF THE PROGRAMME

Our Digital Marketing MSc will provide you with specialised knowledge and skills through a rigorous academic and applied study of marketing in the digital landscape. You’ll discover how businesses use digital marketing and online metrics. Moreover, you will explore a range of topics such as digital strategy, e-consumer analysis, social media, big data analytics and digital entrepreneurship. Through this programme you will learn the techniques shaping the industry today, the strategic & tactical uses of digital marketing and understand how to be competitive in contemporary business.