Neapolis University Pafos
Neapolis University Pafos Tuition: with tuition fees

MSc in Digital Marketing

Information

Department
Department of Economics & Business
Additional Information

The MSc in Digital Marketing was accredited by the Digital Institute of Marketing (DMI).

The MSc in Digital Marketing aims to promote students’ professionalism in a world where organisations and businesses face complex problems when at the same time it aims to promote students’ critical and cutting edge thinking in modern challenges and research trends of digital marketing. The field of digital marketing is rapidly evolving along with market’s need of professionals equipped with a contemporary knowledge management tool-kit. To this extent, the Master in Digital Marketing aims to equip students with tools and techniques of critical analysis and thinking to a high degree of professional standards. Furthermore, the MSc in Digital Marketing aims to advance students’ research skills towards applying them in real-life situations.

Program

SEMESTER 1

  • Digital Marketing (7.5 ECTS)
  • Research Methods and Data Analysis (7.5 ECTS)
  • Marketing Management & Business Communication (7.5 ECTS)
  • e- Consumer Behavior (7.5 ECTS)

SEMESTER 2

  • Digital Communication and Social Media Strategies (7.5 ECTS)
  • Big Data and Marketing Analytics (7.5 ECTS)
  • Entrepreneurship and Innovation (7.5 ECTS)
  • Disruptive Technologies (7.5 ECTS)

SEMESTER 3

  • Dissertation (30 ECTS)