Information
Program
SEMESTER 1
CORE
Computers and applications I
Introduction to Management
Introduction to Media and culture
Principles of Public relations
ELECTIVE COURSES - TWO FROM:
Accounting and Finance I
Communication and Language Development I
General Psychology
Introduction to social psychology
SEMESTER 2
CORE
Principles of Marketing
Public Relations skills and competencies
Statistics
Theory and Practice of Management II
ELECTIVE COURSES - TWO FROM:
Communication and Language Development II
Introduction to Media history
Modern History of Europe
Modern Society & Sociology
SEMESTER 3
CORE
Consumer behaviour
Corporate communications
Integrated Marketing Communications
New media and Public Relations
Social Research methods
ELECTIVE COURSES - ONE FROM:
Language skills in Practice I
Media, culture and globalisation
The Dynamics of the Cyprus Economy I
SEMESTER 4
CORE
Business and Society
Journalism and Networked Media
Marketing Research
Public Relations and the Art of Persuasion
Social Media Cultures
ELECTIVE COURSES - ONE FROM:
Communication in Practice II
Dynamics of Cyprus Economy II
Managing the HR Function
Organisational behaviour
SEMESTER 5
CORE
Business Ethics and Leadership
Political Communication and Media
Strategic Communications Management
Successful writing in Public Relations
ELECTIVE COURSES - TWO FROM:
Business in Europe
Business in its environment
Media platforms
Work psychology for career success
SEMESTER 6
CORE
Digital Public Relations
Public Relations and Crisis Management
Public Relations Internship
Public relations strategies and trends
ELECTIVE COURSES - TWO FROM:
Behavioural Aspects of Marketing
Digital Marketing Communication
Event Management for PR professionals
Promotional Management
SEMESTER 7
CORE
Global Marketing
Project I
Public Relations and Corporate Reputation
Public Relations Campaigns
ELECTIVE COURSES - ONE FROM:
Entrepreneurship and Innovation
International Management I
Marketing Management I
Strategy, Marketing and Branding
SEMESTER 8
CORE
Advertising and Society
Global Public Relations
Project II
Public Relations Case studies
ELECTIVE COURSES - ONE FROM:
Communication Audit
Critical perspectives of management
Leadership and Public relations
