Bachelor in Digital Business

The necessity for the creation of a BSc in Digital Business is based on the fact that in most business sectors, such as banks, retail, hotels, music and bookings, products, services, and marketing have become increasingly digital. This digital revolution has transformed the very nature of these industries and the way businesses are competing and advertising, but also the way they price their products. Future executives and managers should understand both the economics, business practices and core elements of the underlying technology.

The BSc in Digital Business aims to provide a gateway for students who have a “globally entrepreneurial mindset” for international careers in 21^st century digitised businesses. This unique programme will be one of the few in the world in which students will focus on learning how to manage digital systems and how to use these systems to make data-based decisions, to guide complex and diverse teams in digital projects and finally, how to recruit new talent. More specifically, the Bachelor in Digital Business aims to:

• Provide theoretical and practical knowledge towards enabling students to manage digital businesses and operate in the contemporary digital environment.
• Introduce students to the importance of digital marketing for digital businesses and enable them to use digital marketing tools for building a marketing strategy.
• Develop knowledge in using new technologies, software, web applications and digital communication networks.
• Provide an understanding of the digital transformation of business and how the contemporary political, economic and social context impart digital businesses.
• Provide knowledge in research methods and techniques useful to develop research projects and independent study.
• Present and explain the principles of business management, global entrepreneurship, finance and accounting, equipping students with skills for working in digital business or creating and running their own digital business.
• Explain the risks related to cybersecurity and provide knowledge on how they can operate in a safe and secure manner.
• Develop students’ professional skills and ethical behaviour while enabling them to work in groups effectively, respecting diversity, communicating clearly with others, developing self-management, and providing solutions to real-life problems.