European University Cyprus
European University Cyprus Nicosia

Marketing Communications and Social Media (BBA)

Information

Department
Department of Management and Marketing
Duration
8 semesters
Additional Information

The Marketing Communications and Social Media degree at EUC equips you with the technical and soft skills to help organizations compete for attention in an integrated and digitalized global economy. 

Our degree aims to nurture creative, ethical and strategic leaders by offering high-quality courses and hands-on experiences. Students are exposed to contemporary concepts and practices in key areas of marketing, digital media and social media strategies to succeed in the fast-paced and dynamic marketing industry.

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Program

General Education Requirements

English and Communication

  • Public Speaking and Human Communication (6 ECTS)
  • Writing for Business Studies* (6 ECTS)
  • Business Communication in English (6 ECTS)

Humanities & Social Sciences 2

  • Psychology, Sociology Languages** (12 ECTS)

Business Core Requirements

  • Introduction to Business (6 ECTS)
  • Numerical Methods and Applications in Business (6 ECTS)
  • Innovation and Entrepreneurship (6 ECTS)
  • Computer Applications for Business (6 ECTS)
  • Strategic Management (6 ECTS)
  • Undergraduate Thesis (12 ECTS)
  • Introduction to Marketing (6 ECTS)
  • Principles of Management (6 ECTS)
  • Organizational Behavior (6 ECTS)
  • Introduction to Financial Accounting (6 ECTS)
  • Introduction to Managerial Accounting (6 ECTS)
  • Principles of Microeconomics (6 ECTS)
  • Principles of Macroeconomics (6 ECTS)
  • Essentials of Financial Analysis (6 ECTS)
  • Corporate and Business Law I (6 ECTS)
  • Business Statistics (6 ECTS)

Major Requirements

  • Social Media & Marketing Communications (6 ECTS)
  • Advertising and Sales Promotion (6 ECTS)
  • Marketing Research (6 ECTS)
  • Emerging Issues in International Marketing (6 ECTS)
  • Consumer Behaviour (6 ECTS)
  • Professional Selling (6 ECTS)
  • Direct Marketing (6 ECTS)
  • Digital Marketing (6 ECTS)
  • Public Relations Management and Practice (6 ECTS)
  • Integrated Marketing Communications Strategy (6 ECTS)
  • Digital Communications Strategy (6 ECTS)
  • Customer Engagement (6 ECTS)
  • Simulation in Digital Marketing (6 ECTS)

Major Electives

Students must choose 2 Electives from the below:

  • The Art of Persuasion (6 ECTS)
  • Brand Management (6 ECTS)
  • Internship in Marketing Communications (6 ECTS)
  • Contemporary Advertising Practice (6 ECTS)
  • Marketing of Services (6 ECTS)

Free Electives (18 ECTS)