Information
Whether your passion is football or fashion, social media or travel—everything has a business side to it. A well-rounded and flexible degree, the BBA in Business Studies trains students in practical business skills in areas such as accounting, finance, human resource management, strategy, change-management and quantitative and qualitative analysis. The EUC Business Studies degree equips you to solve real-world problems, add value to products or services and start your own business.
Internships at top-notch companies ensure that our students gain valuable experience to fast-track their careers. Our graduates enter the job market immediately, create start-ups or pursue continued studies in MBA programs or more specialized post-graduate degrees.
Program
General Education Requirements
English and Communication
- Public Speaking and Human Communication
- Writing for Business Studies
- Business Communication in English
Humanities & Social Sciences
- Psychology, Sociology Languages
Business Core Requirements
- Introduction to Business
- Numerical Applications and Methods for Business
- Innovation and Entrepreneurship
- Business Computer Applications
- International Business
- Strategic Management
- Business Research
- Undergraduate Thesis
- Introduction to Marketing
- Principles of Management
- Organizational Behavior
- Introduction to Financial Accounting
- Introduction to Managerial Accounting
- Principles of Microeconomics
- Principles of Macroeconomics
- Essentials of Financial Analysis
- Corporate and Business Law I
- Business Statistics
*Students will have a choice of Greek, German, French, Spanish, Russian. If a Language Elective is chosen, then the Students must complete both language levels.
Major Fields of Study
Students will select 12 courses from at least two (2) of the major fields of study listed below, and one (1) course from the following two courses
- Business Simulations
- Placement
Management and Marketing
- Contemporary Leadership and Communication
- Leading Change and Teambuilding
- Managing and Developing Human Capital
- SMEs Management
- Sustainability Management
- Special Topics in Business
- Operations and Management Science
- Project Management
- Advanced Marketing Management
- Marketing of Services
Marketing and Digital Communications
- Advertising and Sales Promotion
- Professional Selling
- Direct Marketing
- IMC Strategy
- Social Media and Marketing Communications
- Public Relations Management and Practice
- Digital Marketing
- Consumer Behaviour
- Customer Engagement
- Brand Management
Economics and Finance
- Labour Economics
- Multinational Corporate Finance
- Investments
- Portfolio Management
- Financial Management and Control
- Money and Banking
- Managerial Economics
- Economics of the European Union
- Intermediate Macroeconomics
- International Economics
Hospitality and Tourism Management
- The Hospitality Business
- Managing Front office, Technology and Reservation Systems
- Managing Casino, Spa and Wellness Services
- Revenues and Cost Control in Hospitality and Tourism
- Designing and Managing Bar and Beverage Operations
- Fundamentals of Tourism and Global Changes
- Niche Tourism and Innovative Products
- Research Methods and Data Analysis in Hospitality and Tourism
- Contemporary Challenges in Hospitality and Tourism Development and Management
- Strategic Management and Leadership in Hospitality and Tourism
Free Electives
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