Neapolis University Pafos
Neapolis University Pafos Tuition: with tuition fees

MSc in Space and Brand Identity (Distance Learning)

Information

Department
Department of Architecture, Land and Environmental Sciences
Additional Information

The Postgraduate Program in Space and Brand Identity is a unique, innovative and multidisciplinary program that explores the relationship between space and brand identity. It aims to promote a closer collaboration between creative-related disciplines like architecture and business-related disciplines such as business administration and marketing. Specifically, the course offers a fresh perspective on how to implement innovative brand spaces that will enhance functionality, brand identity, productivity, customers’ satisfaction etc, while aligning the spatial structure with transpatial norms and conditions (i.e brand values, ideas, philosophies etc). Thus, this program is an innovative course that responds to the need for business, organizations and designers to address the complex 21st century’s economic, environmental and social challenges by utilizing the power of physical space. It primarily aims at graduates of Architecture, Interior Design, Product Design, Graphic Design, Brand Design, Organizational Innovation, Brand Management and Business.

The aim of the curriculum design is twofold. At first, aims at familiarizing students from creative disciplines with business-related aspects and thus giving them a competitive advantage for the design of branded spaces. Secondly, aims at providing students from business-related disciplines with the adequate knowledge and skills to understand and utilize space as marketing device and thus giving them a competitive advantage to fully embrace the potentials offered.

More specifically, the MSc Space and Brand Identity aims, by combining both theoretical knowledge and practical approaches, to:

  1. Provide students with a broad understanding of the role of space as communication device
  2. Guide each student through a comprehensive understanding of the relationship between space, identity formation, branded identity
  3. Guide students to explore the mutual understanding of the disciplines of architecture and business
  4. Provide students with theoretical and practical tools in order to use effectively the power of physical space in real life
  5. Equip students with skills and practical tools to conceptualize, analyze and evaluate spaces by acknowledging tran-spatial ordering (i.e brand identity, values, policy etc)
  6. Provide students with theoretical and practical tools in order to understand the spatial implication on human-spatial behaviour and users’ perception
  7. Develop graduates with a high degree of multidisciplinary professional standards and thus giving our graduates a distinct and holistic market advantage

ADVANTAGES OF THE PROGRAMME

  • Unique, innovative and multidisciplinary programme (in Cyprus, Greece, Europe, and Middle East)
  • Combines creative with business-related disciplines
  • Nowadays, brand owners, architects, brand consultants and managers have begun to perceive the relevance of space for formulating branded identity. In particular, the importance of physical space in shaping customers’ behaviours and reflecting a brand’s organisational identity has started acknowledging by a wide-array of scholars and entrepreneurs. This postgraduate programme deal with the above concepts and ideas.
  • Τhe programme can be adjusted to current market requirements and multiple business environments
  • Distance learning offers a dynamic choice between synchronous and asynchronous distance education, especially for graduate professionals
  • Excellent academic staff with strong expertise in the taught subjects
  • Competitive tuition fees

PROSPECTIVE STUDENTS

The program primarily targets graduates of Architecture, Interior Design, Finance, Accounting, Economics and Business programmes. In particular it is suitable for:

  • Architects
  • Interior Designers
  • Graphic Designers
  • Product Designers
  • Applied Arts
  • Museologists
  • Cultural Entrepreneurs
  • Commercial property developers
  • Early start-up Entrepreneurs
  • Early carrier business professionals, for up-skilling & re-skilling
  • Store Managers
  • Entrepreneurs
  • Journalists
  • Specialized venue officers (theme parks, entertainment venues, retail parks, sports centres, shopping malls , etc)
Program's Webpage

Program

SEMESTER 1

  • Introduction to issues on Architecture, Space and Identity
  • Architecture as Communication Device: ‘The Medium is the message’
  • Entrepreneurship and Innovation
  • Research Methods

SEMESTER 2

  • Holistic Approach to Branded Spaces
  • Architecture & Human Behaviour
  • Marketing Management & Business Communication
  • Leadership & Organizational Behaviour (Elective)
  • Digital Communication and Social Media Strategies (Elective)

SEMESTER 3

  • Dissertation

The aim of the curriculum design is twofold. At first, it aims at familiarising students from creative disciplines with business-related aspects and thus giving them a competitive advantage. Secondly, it aims at providing students from business-related disciplines with the adequate knowledge and skills to understand and utilize space as marketing device and thus giving them a competitive advantage to fully embrace the potentials offered. The duration of these studies is three semesters. Entries for the Postgraduate Program are held in September and February/March of each academic year. Each course lasts an academic semester. All students enrolled in the Postgraduate Program, either in the winter semester or the spring semester can choose the courses offered in the relevant semesters. For successfully completing their studies, students need to accumulate a total of 90 Credits (ECTS). In the 1st semester students are required to attend 4 compulsory modules. In the second semester students are required to attend 3 compulsory courses and to choose 1 out of the remaining 2 elective courses. Each of the courses corresponds to 7.5 Credits (ECTS). In order to obtain their Master’s degree, students are also obliged to conduct a master’s dissertation. Thus, in the third semester, the students prepare their dissertation. The research proposal is submitted by the student, who may request one of the tutors as a supervisor. The thesis can be submitted for up to one academic year after the successful completion of the second semester of study. The dissertation should be relevant to the content of the postgraduate student's studies and should be original. Students can write master dissertations and midterm assessments in English regardless of the language of the programme.